<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/96bf9bc9-d8a6-4b24-9d41-a67160510582/Light-Mode-17.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/96bf9bc9-d8a6-4b24-9d41-a67160510582/Light-Mode-17.png" width="40px" /> Tailor your message accordingly. Each social media platform has its own unique features, audience, and tone, so the message you convey on one channel may not be as effective on another. Your social media efforts can be more effective if the message is tailored to your audience.
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| Content overview | Posting schedule | Date | Message type | Notes | |
|---|---|---|---|---|---|
| Instagram is a visual platform that is ideal for sharing visually appealing images and videos. As a coach, you can share inspiring quotes, photos and videos of yourself, behind-the-scenes glimpses into your coaching process. | 2x per week | Monday | |||
| Tuesday | |||||
| Wednesday | |||||
| Thursday | |||||
| Friday | |||||
| Saturday | |||||
| Sunday | • Education | ||||
| • Latest update | |||||
| • Quiz and giveaway |
| | | Tiktok | TikTok is a video-based platform that is ideal for sharing short, engaging, and entertaining videos. As a coach, you can share quick advice, personal stories that showcase your journey, and fun and creative videos that showcase your coaching style | 1x per week | Monday Tuesday Wednesday Thursday Friday Saturday Sunday | • Fun video • Behind the scene • Quick tips
| | | Twitter | Twitter is a text-based platform that is great for sharing short and snappy messages. Keep your messages short and to the point, and use trending hashtags to join conversations and increase visibility. | 2x per week | Monday Tuesday Wednesday Thursday Friday Saturday Sunday | • Latest update • Customer service
| | | | | | | | | | Website | Include information about your coaching services, your qualifications and experience. It should also include testimonials and success stories from past clients, as well as a way for potential clients to contact you and book a discovery call. | Every quarter | - | • Testimonial • Service and package • Contact • Free Resources
| | | Newsletter | A newsletter is a great way to stay in touch with your audience and share updates on your coaching practice. You can include updates on new services or programs, share insights and tips on personal development, and showcase success stories from past clients | Once a month | - | • News • Promotion • Free Resources | |
| 1. Awareness | 2. Interest | 3. Decision | 4. Action |
|---|---|---|---|
| How will I build the awareness? | How will I attract the interest? | What will increase the opportunity for decision? | How to provide easy checkout experience? |
| The goal is to create awareness about your coaching service. You want to get your name out there and make people aware of what you have to offer. | Once you have created awareness, You want to educate potential customers about the benefits of your coaching service. | At this stage, the goal is to help potential customers make a decision to purchase your coaching service service. | The final stage is action, where the potential customer becomes a paying customer. |
| Action steps: | Action steps: | Action steps: | Action steps: |
| ✔ Publish content | ✔ Send freebies when sign up to newsletter | ✔ Offering free consultations to potential customers | ✔ Make sure your booking process is set up properly |
| ✔ Drive discovery by adding the right hashtags | ✔ Demonstrate how your product works | ✔ Share customer success stories | |
| ✔ Partner with relatable social media influencers | ✔ Proactive with your community | ||
| ✔ Create campaign and ads | |||
