Quick Action
Your vision is your why and the long-term vision for your work. A vision statement is all about where you want to go - it's your long-term goal and the reason why you're doing what you're doing. Your vision is like a guiding star that helps you stay focused on your ultimate destination.
Write your vision statement
Example — To empower individuals to realize their full potential and achieve their personal and professional goals through transformative coaching experiences.
Your mission is what you do and how you’re going to do it. Your mission statement is more focused on the present - it's all about what you're doing right now and how you're going to achieve your vision. Your mission statement is like a roadmap that helps you navigate your way towards your ultimate goal.
Write your mission statement
Example — I am committed to providing high-quality coaching services that are tailored to the unique needs of each individual client, and to provide a safe, supportive, and collaborative coaching environment that enables individuals to develop self-awareness
Brand personality is like the personality of a person, but for a brand. It's the set of human characteristics that are attributed to a brand, such as how it talks, behaves, and interacts with its customers. Think of it like the personality traits that make your best friend who they are - a brand's personality is what makes it unique and memorable to its customers.
Write your brand values
Example — my brand personality is innovative, mindful, and empathetic
Here are some adjectives commonly associated with brand personalities
[ ] Innovative
[ ] Authentic
[ ] Bold
[ ] Classic
[ ] Creative
[ ] Nostalgic
[ ] Luxurious
[ ] Dependable
[ ] Adventurous
[ ] Trustworthy
[ ] Versatile
[ ] Rugged
[ ] Magical
[ ] Fun
[ ] Quirky
[ ] Sophisticated
[ ] Playful
[ ] Eco-friendly
[ ] Knowledgeable
[ ] Organized
[ ] Detail-oriented
[ ] Disciplined
Target audience is the group of people that a product, service or brand is designed for and aimed at. In other words, it's the specific group of people that a business wants to attract and sell. Understanding your target audience is important because it helps you create products and marketing messages that resonate with them and meet their needs.